You may not agree, but according to Super-BowlCommercials.org, these are the top three commercials you saw in between a New England Patriot safety (as in the scoring play, not the position) and a come-from-behind touchdown drive by the New York Giants.
1. "It's Halftime in America" starring Clint Eastwood. Product: Chrysler.
This ad is reminiscent of Ronald Reagan's, 1984 "It's Morning in America" political advertisement.
"We're all in this together?" Who is the audience for this commercial? This seems to be a nostalgic return to better days. Detroit, American cars, Super Bowl Sunday, you can't much more American than that. How is Chrysler using pathos (emotional appeals) in this ad?
2. "Matthew's Day Off" starring Ferris Bueller, errr, I mean Matthew Broderick. Product: Honda CR-V.
Wow, another throwback. If you know the movie, Ferris Bueller's Day Off, you'll get the references. How does Honda use ethos (expert appeals) to get you to buy their product?
3. "Transactions" starring Jerry Seinfeld. Product: Acura.
And again, not only a throwback, but these are all car ads. Is Acura using any logos (logical appeals) in this ad?
Remember texts can be delivered in many different mediums, from books and movies to graphic novels and radio. Think about how these advertisers used ethos, pathos, and logos to get you to buy their products.
What was your favorite 2012 Super Bowl commercial and how do they get your attention?