See for yourself!
Today you are scanned the moment you sit at your computer and begin shopping on the internet. As Michael Learmonth says in "The Pants that Stalked Me on the Web," after shopping for a pair of shorts he began receiving internet ads aimed at his desire to buy summer pants. Being a marketing executive he "know[s] why I'm getting these ads. But as a consumer I'd be creeped out by it, and definitely a little annoyed."
On the other hand, Miguel Helft and Tanzina Vega report that "this form of highly personalized marketing is being hailed as the latest breakthrough because it tries to show consumers the right ad at the right time." So internet advertisers are doing us all a favor, we aren't inundated with ads for products we aren't interested in only products that may coax those dollars from our wallets.
It seems that most people aren't too concerned about this kind of targeted marketing, so does that mean that biometric ad targeting isn't far behind?
What do you think? Are all the surveillance cameras in our society going to be taken over by direct marketers to inundate us with ads tailored to our wants and desires? Creeped out yet?