What is power?
According to Hunter S. Thompson, Gonzo Journalist extraordinaire, "Power is language. Power is being able to use language.
"Power is the ability to help people.
"Power is taking risks.
"Power can be ruthless.
"Power is doing the right thing at the wrong time"
This thirty-second commercial was created for Macintosh in the 1990s when Steve "Jobs waxed lyrical about the 'crazy ones, misfits, rebels and rule breakers?' No surprise, then, that Apple decided to burnish its rebel credentials by hiring none other than the father of gonzo journalism to star in one of its TV spots."
But more than Fear and Loathing, Thompson was notorious not only for his drug-induced road trips, but also for his temper . . . and he was no techie.
According to Open Culture, "Presumably, simply having Thompson in the ad gave Apple enough countercultural cachet, since he never mentions either the company or its product. This may have been the result of previous grievances: according to legend, the journalist had received a Mac from the editors of the San Francisco Examiner in the mid-1980s, in hopes that the gadget would help him transmit his perennially late copy to the paper on time. Despite its many features, however, the Mac couldn’t stand up to Thompson’s temper (he was known to lose his cool when dealing with electronics). In a fit of rage, Thompson blew the machine to smithereens with his shotgun, and sent the remains to his editors. Power, indeed."But for all his quirks, Thompson answers a perennial question, "What is power?"
How would you answer? Education, language, position, politics, influencing behavior, making a difference . . . what kind of power do you want to exert on the world?