When stricken by a deadly disease, the world's greatest doctors developed a Superformula to help Batman recover his strength. After recieving his intravenous treatment, it wasn't long before he was back fighting super villains whenever the bat signal lit up Gotham's night sky.
To a child, cancer must seem like some kind of cartoon nightmare they can't control or understand, but "as any good cancer doctor will tell you, the most important step in fighting the disease is believing in a cure," reports Buzz Feed who recently featured an article about rebranding Chemotherapy at a Children's Cancer Center in Brazil.
The cancer "Superformula" now comes in intravenous bag covers featuring the iconic WonderWoman, Batman, Green Lantern, and Superman logos.
In addition to the Superformula, young patients can read comics about how their favorite superhero battled cancer --and survived. Even the children's ward has been redesigned as the Hall of Justice where our most vulnerable super heroes have their own entrance to their secret Lair of Cures.
Warner Bros., the ad agency JWT, and doctors designed the campaign as a way to help children understand their disease, its challenges, and its cure as these young patients fight the real world's greatest super villain.
But all superheros need a uniform. How would you design a superhero uniform for our doctors and nurses as they deliver the Superformula to our young heroes?